Meet the 2019 ENDS US Speaker Lineup

  • Stavroula Anastasopoulou

    Senior Market Analyst ECigIntelligence

    Stavroula graduated from the Athens University of Economics and Business with a BA in Management Science and Technology (majoring in Quantitative Methods and Operational Research). She has worked in logistics at Colgate-Palmolive and interned at the International Office of the University of Catalunya, Barcelona.

    As a member of the ECigIntelligence market research and analysis team, Stavroula leads the market team’s heated tobacco research and is particularly involved in providing quantitative analysis and insight into supply chains.

  • Jeff Ballin, PhD

    Study Director/Principal Investigator Battelle

    Jeff Ballin, PhD has served as a lead scientist for 15 years in the biochemical and biophysical sciences. In the last two years at Battelle, he has served as Study Director/Principal Investigator of programs supporting clinical, pre-clinical and nonclinical trials; and qualified and validated assays in compliance with FDA guidelines. Jeff has authored 20 peer-reviewed publications, and numerous technical reports, book chapters, and poster or webinar presentations.

  • Derek Beauchamp

    Senior Technical Director of Analytical Sciences Avomeen Analytical Service

    Dr. Derek Beauchamp is a Senior Technical Director of Analytical Sciences at Avomeen Analytical Services. He is an expert with a wide breadth of regulatory expertise, nicotine and e-liquid research, characterization techniques and the respective instrumentation and software.

  • Eduardo Berea

    Board Member CORESTA and EVAP Group

    Eduardo Berea was born in Mexico City. He has a degree in Agricultural Engineering and studies in biotechnology and marketing. During his career, Eduardo spent 15 years working in R&D in the chemical and food industry before starting in the flavor industry in 1999. He spent 6 years working for Mane de Mexico as Sales Manager for Food and Beverage flavors and as Coordinator of the Tobacco Business Unit for Latin America.

    In 2005, he joined Mother Murphy’s Laboratories and moved to the USA in 2006. Since then, he has been responsible for International Sales of Food and Beverage flavors and for the Tobacco Division.  In 2014 Alternative Ingredients was established as a subsidiary company. He currently is VP of Sales within MML and VP of Business Development for AI. He also represents Alternative Ingredients in the Board of CORESTA.

  • Stacy L. Ehrlich

    Partner Kleinfeld Kaplan & Becker LLP

    STACY L. EHRLICH is a Partner at the law firm of Kleinfeld Kaplan & Becker LLP in Washington, DC. Her practice focuses on counseling and advocating on behalf of pharmaceutical, food, dietary supplement, tobacco, cosmetic, and medical device companies on a variety of regulatory matters.

    Ms. Ehrlich currently serves on the Board of Directors of the Food and Drug Law Institute (FDLI), speaks frequently on FDA regulatory matters, and has authored chapters in the books, Food and Drug Law & Regulation, How to Work with the FDA, and Top 20 Food and Drug Cases & Cases to Watch. She received her JD from Harvard Law School and her BA in English from Emory University. 

  • Ian Fearon

    Consultant whatIF? Consulting Limited

    Ian is an independent consultant with expertise in regulatory and scientific aspects of nicotine and tobacco products. Ian most recently worked for JUUL Labs as Senior Director of Clinical and Regulatory Affairs EMEA, and previously he was Director of Tobacco Research at Celerion, a provider of clinical research capabilities and expertise to the tobacco and e-cigarette industry. Prior to that, Ian was Principal Scientist and Head of Clinical Research at British American Tobacco's central research and development centre in Southampton, U.K. He specializes in the biological and psychological effects of nicotine, clinical and pre-clinical studies to assess the biological effects of electronic cigarettes and tobacco heating devices, and the scientific basis for regulation.  Prior to working in the industry, Ian pursued an academic career as a Lecturer in Physiology at the University of Manchester and an Assistant Professor in Biology at McMaster University in Hamilton, Canada.  Ian is a highly-cited scientific researcher and writer, contributing to more than 50 peer-reviewed papers and book chapters which have generated over 2,400 citations.


  • Schell Hammel

    Owner & President Vapor Bar

    Schell Hammel owns the Vapor Bar a chain of vapor store and manufacturer of e-liquid established in 2011 and has been active in local, state and federal discussions, including FDA, OMB and healthcare professionals and organizations regarding laws, regulation and youth prevention. She is the founder of YEPP a youth prevention program for ENDS products and active leader in the Vapor Industry, educating shops and owners across the nation.

  • Chris Howard

    VP, General Counsel and Chief Compliance Officer E-Alternative Solutions (EAS)

    Chris Howard is Vice President, General Counsel and Chief Compliance Officer at E-Alternative Solutions (EAS), an independent, family-owned provider of electronic alternatives to cigarettes. In his current role, Mr. Howard oversees EAS legal strategies and policies encompassing brand protection, compliance, strategic partnerships, and regulatory affairs.

    Under Howard’s stewardship, EAS leads the vapor industry by going above and beyond regulatory standards to ensure EAS marketing messages are only received by adult audiences who are existing smokers and vapers.

    Howard’s work is vital not only to the launch and growth of EAS vapor franchises, but also to the vapor community at large. As Board Treasurer of The Vapor Technology Association (VTA), he was instrumental in the creation and adaptation of the VTA Marketing Standards, which in 2018 became a requisite for VTA membership. His work on the VTA Board of Directors advances the interests of the manufacturers, wholesalers, small business owners and entrepreneurs of the vapor industry who seek responsible policies and regulations.

    Widely considered an authority on the category’s rapidly evolving regulatory landscape, Howard is a frequent speaker on the complex legal issues facing the tobacco and vapor industries, including: antitrust law, intellectual property, marketing, external communications, and U.S. Food and Drug Administration regulations.

    Prior to joining EAS, Howard served as General Counsel at Fontem Ventures B.V., and held senior legal positions with Lorillard Tobacco Company and ITG Brands, LLC. His experience leading the legal functions of global and domestic tobacco enterprises has built deep expertise in: influencing and ensuring compliance at all levels; multimillion-dollar partnership negotiations; mergers and acquisitions; intellectual property protections; litigation, and extensive resource management including international law teams and expansive outside counsel.

    Howard holds a Juris Doctor degree (J.D.) from the T.C. Williams School of Law at University of Richmond, and a bachelor’s degree in management and marketing from James Madison University. An avid fisherman, he resides in Ponte Vedra Beach, FL with his wife, Becky, and their three children.  

  • Patricia I. Kovacevic

    Global Legal & Regulatory Strategist Regulation Strategy

    A global legal and compliance industry expert Patricia I. Kovacevic’s experience comprises general counsel and chief compliance officer roles at Nicopure Labs LLC, and leading senior legal and compliance positions at, among others, Philip Morris International and Lorillard. Prior to joining Lorillard she was a partner at Patton Boggs. Her expertise includes global e-cigarette and tobacco regulation, compliance and all regulatory aspects of marketing/media communications, corporate affairs, criminal investigations, FCPA, trade sanctions, privacy, product development and launch. Kovacevic served on the board of directors of the Vapor Technology Association and on the advisory board of the Global Tobacco & Nicotine Forum. In the past she was a United Nations staff member, served on the U.N.’s Public-Private Partnership Commission and was also an adviser to the Council for Burley Tobacco. Kovacevic is admitted to practice in New York and before the Supreme Court of the United States. She holds a J.D. from Columbia Law School in New York and has completed the Harvard Business School “Corporate Leader” course. She is fluent in seven European languages. 

  • T. Grant Leffingwell

    Senior Research Scientist, Human Factors Battelle

    Mr. Leffingwell has over 17 years of experience providing human factors and human systems integration expertise for a wide variety of product applications. As a Senior Research Scientist, Human Factors, at Battelle, he is passionate about helping manufacturers improve safety, usability and user satisfaction for their devices. Mr. Leffingwell’s experience spans all types of consumer and medical devices, from mHealth apps to drug delivery, and he leads a wide variety of usability research efforts.

  • Cheryl K. Olson, Sc.D.

    Health Behavior Consultant -

    Cheryl K. Olson, Sc.D. is an internationally known expert on using media to change behavior and to promote mental and physical health.

    Olson was a member of the psychiatry faculty at Harvard Medical School for 15 years. In 2000, while at Massachusetts General Hospital, she co-founded the Center for Mental Health and Media, an outreach, media production and research center devoted to mental and behavioral health and healthy child development. She was principal investigator for a $1.5-million federal grant-funded qualitative/quantitative study of the effects of video game violence on youth behavior, and co-investigator of a $1-million NIH-funded project to improve the accuracy of health and science journalism.

    For five years, Olson consulted to Philip Morris USA on the development and evaluation of smoking cessation and youth smoking prevention materials, including leading the QuitAssist project. Her plenary presentation at the 2017 Tobacco Science Research Conference looked at factors affecting media coverage of vaping research.

    Olson holds a Doctor of Science degree in health and social behavior from the Harvard School of Public Health, and a postdoctoral European Certificate in Pharmaceutical Medicine from the University of Basel in Switzerland. Her most recent book (with Eugene Beresin, M.D.) is Child and Adolescent Psychiatry and the Media (Elsevier).

  • Christopher Russell Ph.D.

    Deputy Director Centre for Substance Use Research (CSUR)

    Christopher Russell Ph.D. is a psychologist and Deputy Director of the Centre for Substance Use Research (CSUR), Glasgow, Scotland. Dr Russell leads the Centre’s perception and behavioural research programme assessing the impact of specific brands of non-combustible tobacco and nicotine products (NCTNPs), such as e-cigarette and heated tobacco products, on tobacco smoking and health in the United States and United Kingdom. Through cross-sectional and longitudinal study designs, Dr Russell’s team conducts pre-market assessments and post-market surveillance of tobacco users and non-users’ perceptions of the appeal, risks and benefits of using e-cigarettes and heated tobacco products, and patterns of use of NCTNPs that increase individuals’ likelihood of starting, stopping or continuing to smoke conventional cigarettes. The results of this work are used to identify nicotine regulatory policies that may increase the safety, accessibility, affordability, appeal and effectiveness of NCTNPs as a method of quitting smoking.

  • Dr. Jeffrey S. Smith

    Master Scientist- Clinical Studies Division Reynolds American Inc. (RAI)

    Jeff Smith is a Master Scientist in the Clinical Studies Division at Reynolds American Inc. (RAI) Services Company. He supports the development of clinical research programs to support the assessment of potential reduced risk products.

    Jeff’s training is in behavioral neuroscience, focused on understanding how behavioral, pharmacological, and cell-based therapies impact neuroplasticity. Prior to joining RAIS, Jeff was an Endowed Chair in Health Sciences and held several leadership and editorial positions in academics and served as a consultant for consumer research companies.

    Jeff graduated from Georgia College with a BS/MS in Psychology and received his Ph.D. in Behavioral Neuroscience from Emory University.