Chris Howard is Vice President, General Counsel and Chief Compliance Officer at E-Alternative Solutions (EAS), an independent, family-owned provider of electronic alternatives to cigarettes. In his current role, Mr. Howard oversees EAS legal strategies and policies encompassing brand protection, compliance, strategic partnerships, and regulatory affairs.
Under Howard’s stewardship, EAS leads the vapor industry by going above and beyond regulatory standards to ensure EAS marketing messages are only received by adult audiences who are existing smokers and vapers.
Howard’s work is vital not only to the launch and growth of EAS vapor franchises, but also to the vapor community at large. As Board Treasurer of The Vapor Technology Association (VTA), he was instrumental in the creation and adaptation of the VTA Marketing Standards, which in 2018 became a requisite for VTA membership. His work on the VTA Board of Directors advances the interests of the manufacturers, wholesalers, small business owners and entrepreneurs of the vapor industry who seek responsible policies and regulations.
Widely considered an authority on the category’s rapidly evolving regulatory landscape, Howard is a frequent speaker on the complex legal issues facing the tobacco and vapor industries, including: antitrust law, intellectual property, marketing, external communications, and U.S. Food and Drug Administration regulations.
Prior to joining EAS, Howard served as General Counsel at Fontem Ventures B.V., and held senior legal positions with Lorillard Tobacco Company and ITG Brands, LLC. His experience leading the legal functions of global and domestic tobacco enterprises has built deep expertise in: influencing and ensuring compliance at all levels; multimillion-dollar partnership negotiations; mergers and acquisitions; intellectual property protections; litigation, and extensive resource management including international law teams and expansive outside counsel.
Howard holds a Juris Doctor degree (J.D.) from the T.C. Williams School of Law at University of Richmond, and a bachelor’s degree in management and marketing from James Madison University. An avid fisherman, he resides in Ponte Vedra Beach, FL with his wife, Becky, and their three children.